This morning, my inbox was warmed by an email from our marketing team, letting me know that, tomorrow, the company will be launching a ‘New and Exciting Marketing campaign,’ and asking us to ‘keep [our] eyes focused on the marketing website for exciting details.’
I don’t know why they send these emails to the development staff. I’ve never actually seen a marketing campaign that I would consider to be ‘exciting’. My excitement levels are elevated by lower compile times and hot fixes; not flash animations and buzzwords.
The best idea I could come up with for something that would get me excited would be the ‘Help us help ourselves (to dinner)’ campaign. During this campaign, anytime a customer buys a product, a developer gets a steak. Maintenance renewals are paid out in beer; a sixer for each year of the agreement.
I don’t know if this kind of campaign would improve the company’s bottom line in anyway – but it’s certainly a marketing idea I could get behind.